This will be where keywords will come in.These keywords will be used all through your content, they have to be relevant to your business or services. When people search up terms relevant to your business you will appear. Organically on search engines rather than paying search engines to advertise you. Search Engines like Google, Yahoo, And Bing have search bots go ahead and check through your content and identify these Anchor Texts to know what your site is all about they will also know if its Organic Search or not. When people go on google or any other search engine, and their search term is relevant to the content that you have on your webpage you will appear.
Organic search will also be a good way for you clients to differentiate between Ads and True results. Usually the higher results in a search engine are Advertisements. Non-Organic search results are usually pay-per click Advertising. Methods can be also used to place several search terms (Niches) in your content to have better results. Its also a way to give your site an Identity and Authority. People that use search terms relevant to your content will find you and google will start giving you better ranks. Slowly but surely you will appear in the first 10 search results. It will take some time but Web Designs will work hard to get you a good rank. Organic Search also contributes to your WebPage Search Engine Optimization.
Why Its Better
Organic Search has a couple reasons why its better than paying google to advertise but the main one is when visitors do their searching they look for organic results, Rather than clicking on the ads. Its very crucial to be fluent, clear and exact with your content. Do not provide extra information that is off topic.